The internet has transformed retail, from the way consumers purchase goods, to the way retailers attract and retain customers. Many argue it has shifted power to the consumer, who can now demand more for less, with the ability to search for suppliers and prices online. Part of this power shift means retailers now need to offer multiple sales channels if they want to retain existing clients and gain new ones.
It’s relatively easy for retailers to offer multi-channel sales, in terms of selling via retail stores, ecommerce sites and mail order operations. The difficulty comes in managing them effectively and cohesively. Cybertill offers a unique multi channel retail solution through its retail software system that encompasses EPoS, ecommerce and mail order systems.
It’s vital that multi-channel retailers have visibility across their sales channels. Cybertill allows retailers to do this, by having one product file and customer file, that the EPoS, ecommerce and mail order systems all access in real time.
As Cybertill is a hosted solution, the software is accessed via an internet connection, rather than being loaded locally at point of sale. This allows all sales channels (point of sale, ecommerce and mail order) to have real time access to stock levels and client information. So retailers can manage their stock and fulfil orders more efficiently. In addition to this they can build closer relationships with clients as they can better understand their buying behaviour.
Find out more about Cybertill’s multi-channel retail solution by clicking on the links below.
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