The internet has changed forever the way consumers shop and the way retailers meet their needs. Many argue it has shifted power to the consumer who can demand more for less. Part of this power shift means retailers now need to offer multiple sales channels if they want to retain existing clients and gain new ones.
For many multi-channel retailers it is the mail order transaction that can cost as much to process as a ‘bricks and mortar’ sale because the order has to be routed to a dedicated mail order department. This is quite often off-site, in a call centre or at a head office and usually there is no visibility of actual stock. With Cybertill Sales Order Processing (SOP) a mail order transaction can be taken at point of sale, at a call centre, at the head office or indeed anywhere and all with real-time transparency of stock. In addition to this Cybertill’s mail order system seamlessly integrates with the EPoS and ecommerce solutions for a true multi-channel solution.
When a customer places an order through the Cybertill mail order system, the retailer is able to interrogate live stock visibility at the warehouse and other branches, and place and fulfil the order from wherever appropriate. This allows them to process the order via a branch (at point of sale) or warehouse, wherever the stock item may be located. This ensures orders are fulfilled as quickly as possible and sales opportunities are not lost due to poor stock visibility.
The Cybertill Mail Order system is incredibly flexible and comes with a multitude of features that make managing a mail order operation seamless with the rest of a retailer’s sales channels. For example retailers are able to process gift vouchers or gift cards, there is postcode look up functionality to speed up the sales process and the ability to discount individual products or entire sales. It also has the ability to communicate instantly to any or every point of sale system.
These are just some of the benefits retailers enjoy with Cybertill’s Mail Order system. And what’s more this is seamlessly integrated with a complete multi-channel sales system, for retailers from independents to a corporate level.
Why not request more information about Cybertill’s mail order and integrated multi-channel retail system that encompasses EPoS, ecommerce and mail order solutions?