Boarding Edge Case Study: Incorporating an E-commerce website with the Point of Sale 

                                              
“cybertill has positively effected Boarding Edge as we can now offer our products on a world-wide basis. It has also streamlined our overall buying for the business putting Boarding Edge in full control for the future.” Graham Bennett, Owner of Boarding Edge.

The Client – Boarding Edge

Boarding Edge UK, based in Malton, North Yorkshire supplies cutting edge snowboard equipment and clothing to UK and European based customers. They stock leading brands such as Billabong and Oakley which can be purchased at the retail outlet, online or through their phone mail order systems.

Why EPoS?

“We switched from a manual system to cybertill because its ease of use, printed till receipts, detailed stock management and e-commerce sales”.

The Problem

“The main problems we had before using cybertill was the implementation of a full e-commerce website. We always had a web page but it was only an information site and the switch from an information site to a fully integrated website was going to take too long”.

Boarding Edge, alike many retailers, were running a manual system which meant that their point of sale activities ran in total isolation from the websites sales and stock.

They wanted on-line integration with the PoS and the benefits accrued to be delivered as quickly as possible. An e-commerce website guarantees the retailer access to a huge international market 24 hours a day, giving the smaller business an opportunity to compete against larger enterprises, gain better customer information and establish greater client loyalty and satisfaction.

Through integrating the e-commerce website with the EPoS till, it facilitates the streamlining of business processes, dramatically reducing the cost of each sale through the centralized system.

Cybertill were able to offer a solution tailored to Boarding Edge’s requirements:

• cybertill provided an integrated EPoS and e-commerce website with stock management, customer tracking and purchase order processing facilities.
• Rapid development of the e-commerce website using a specially designed template which delivers a customised and branded site.
• Design assistance from Cybertill’s website architect
• User-friendly back-end system which allows quick and controlled addition of content to the website
• Secure payment processing over the web

“We originally bought the system for the e-commerce side but we rapidly realised that the stock control side was so useful when we were buying for the following season. We had all the figures for slow lines, fast sellers, total sales, total stock left. This made buying so much more efficient and accurate. The e-commerce site has generated good sales and it can only be improved upon”.

The cybertill Solution
 
• Core database module       
• Point of Sale module
• Purchase order module     
• Service module
• Stock control and reporting 
• Website news and information
• Website core modules        
• Postcode identification

Where are we now…

“As far as the future goes, l cannot see Boarding Edge moving away from EPoS or from cybertill”.