Cybertill gets in step with Ink Footwear

Ink Footwear is a specialist, independent skate shoe retailer based in Wakefield, Yorkshire. It trades industry-leading brands such as Adio, Converse, Duffs, Etnies, Vans, Rocketdog, Paul Frank and Sanuk. The cybertill EPoS and ecommerce software is installed in Ink’s retail outlet and on its internet site.

"cybertill's integrated multi-channel ability has enabled Ink Footwear to enter target markets which were previously out of our reach. We now trade successfully with customers all across the UK and Europe with an expanding take-up in North America" says Steven Inotai, Director Ink Footwear Ltd.

Prior to acquiring the cybertill system, Ink found effective stock control a challenge and struggled to target price changes to reflect customer trends.

What cybertill has done for Ink’s retail operations:

• Improved and simplified stock management
• Made it possible to manage the entire back-office remotely
• An end to written receipts, making easy work of returns and exchanges with the original item going back into stock.
• A live snapshot of the entire business, showing how much stock is being held.
• An integrated web site and shop solution

Having recently acquired a new contract for school uniform footwear, stock levels have gone through the roof. Supported by cybertill, Ink Footwear can now effectively manage the entire stock range and knows instantly when to replenish, re-order and maximise its ROI with best-selling items.

With the cybertill EPoS system already in place, it has been simple to expand this to accommodate the uniform contract at the same time as driving forward its mainstream skate shoe and lifestyle footwear business.

Now with more than 3 years trading behind it and still celebrating its school uniform win, Ink’s owners are in effect able to run two businesses through a single EPoS system.

"Without cybertill, we would have had to turn down the short-notice contract, as we wouldn’t have had the infrastructure in place to provide the level of service that was critical to our client. cybertill is not only a very versatile solution, but is also a pillar for our business growth."