Website visibility is critical for any ecommerce website. Ranking well in Google, and other search engines, helps drive traffic and with it custom to your website. Cybertill’s ecommerce solution is designed in such a way to optimise an ecommerce website’s visibility for search engines and it also comes with a variety of tools for retailers improve their natural rankings in Google.
Some of these ecommerce optimisation tools include:
Search Engine Optimisation Tool – There are many important elements to how a website performs on search engines. One of the most critical is how each web page is defined by its: ‘page title’, ‘page description’, ‘headers’, ‘keywords’ and ‘tags’. In Cybertill’s ecommerce system these can be quickly and easily edited in our SEO section. What’s more Cybertill consultants can explain in more detail how easy this can be in managing your website.
Sitemap – A website’s sitemap helps search engines ‘register and audit’ a website. Cybertill’s ecommerce software has a site map generator allowing Google and search engines to scan your website, this allows search engines to properly index your complete ecommerce website. This process helps improve the rank of your website in Google by offering a full list of the pages on your website.
Shorter Descriptive Urls – urls are what you type in your internet browser to find the website or page you are looking for, for example http://www.cybertill.co.uk. Every page has its own ‘url’. Search engines, like Google, prefer shorter urls that contain ‘keywords’ that are relevant to the pages content. Cybertill’s platform intelligently creates such urls, to help improve the ranking of the ecommerce website in search engines.
Customer Reviews – Confidence is critical when buying online. Customer reviews on products and purchases not only reassure new customers but also offer impartial advice on what products best meet their needs. Customer reviews can also help websites improve their rankings in Google, as search engines are always looking for new content on websites, and reviews are one of the easiest ways of ensuring creating fresh content. There are multiple options in Cybertill reviews, retailers can stipulate reviews can be only left by customers who are registered with the website or it can be opened up to people who are not registered.
These are just some of the Search Engine Optimisation tools available in Cybertill’s ecommerce software. These will help retailers successfully promote their website up natural rankings in Google and other search engines.
To find out more about Cybertill’s ecommerce software and arrange a free consultation then contact Cybertill.
Find out more about the marketing tools and promotions in Cybertill’s ecommerce software solution.
Find out more about the Cybertill multi-channel retail software that integrates ecommerce software, EPoS software and mail order software.