Bella Natura

An idea was developed to create a business that, from its initiation to completion, has as its mission statement "to actively make a difference to the lives of all who come into contact with the company".

The result has been Bella Natura Ltd, a company with a conscience. Bella Natura is a not-for-profit retail and web shop that sells baby and children's organic clothing and accessories. All their net profits go to Aids orphans in South Africa. Customers know that by purchasing from Bella Natura they are actively making a difference.

"As a company, we are dedicated to the principles that underpin the organic and fair-rade ethos and only market products that comply with these certified standards. Cybertill has enabled us to fulfil our mission and allowed our message to reach audiences we couldn't previously engage with, " Jane Morris-Thurgood, Founder of Bella Natura.

Why Cybertill integrated EPoS and E-Commerce?

A clear advantage for Bella Natura of having the cybertill e-commerce website is the ability to link into an Electronic Point of Sale (EPoS) till, providing 'real time' integrated information. This gives Bella Natura increased efficiency in stock control, sales management and order fulfilment.

As an Application Service Provider (ASP)-based system, the management of the application is outsourced and is updated on a monthly basis. This platform makes it possible to keep the cybertill solution at the leading edge of technology, provides free updates and gives users more time to concentrate on their business.

Bella Natura's issues before cybertill:

Bella Natura was specifically looking for an EPoS system to use in its retail outlet. At the same time, moving in step with industry trends, it wanted to create a website. Its main concern was how it would manage both these systems in order to combine stock control. It also wanted to be able to run both the shop and website using just one member of staff.

What cybertill has done for Bella Natura’s retail operations:

The cybertill system has enabled Bella Natura to incorporate a preformatted website template into its own bespoke site. This allows Bella Natura to have greater control over the website directly from the cybertill back office. The cybertill system has enabled the company to combine its EPoS and website, whilst maintaining combined stock control. In addition, only one member of staff is needed to manage both the shop and the website, therefore keeping staff costs to a minimum.

How cybertill has helped the business and driven business achievements:

By using the cybertill system, Bella Natura now has a website which enables it to reach a much larger customer base, both in England and abroad. The system's analytical tools help Bella Natura to qualitatively determine its customers' geographic location and contribute to the company's strategic marketing plans. A combined website and EPoS model has made it easier to optimise stock levels without the need to keep the two business entities separate. As hoped for, staff numbers have been kept to a minimum with both operations controlled from one site.